Step 01Live
Creator marketing anyone can run.
See the videos winning in your category, get creators to make yours, and know which creator made you money.
See what’s winning.
Before you spend.
Brief
Habit-tracking app, launching in India
Find what’s working
for people building habits.
Show me what’s winning for my competitors.
Outlier board · 🇮🇳 India0 videos
Outlier: a video doing far better than that account usually does.
Winning videos
will appear here.
Press “Find outliers” to try it.
Illustrative example
Creators in every market
you sell to.
From India and the Gulf to Europe and the US, HitRate finds creators whose audience is already there, reaches out and agrees a price within your budget.
Illustrative example
From what’s winning
to who made you money.
The work a growth team does, in one place.
Step 02Early access
Get creators to make it.
Step 03Early access
Know who made you money.
A loop,
not a lucky guess.
Every campaign teaches the next one.
- ProductHabit-tracking appAudienceStudents and young professionalsAha momentSeeing a 30-day streak fill upMarket🇮🇳 India · English and Hindi
- 🇮🇳 India18 outliers found🇪🇺 Europe11 outliers found🇺🇸 US & UK14 outliers found
Creator brief
- 1Open on the 30-day streak
- 2Show the app in the first second
- 315 seconds, captions on
Reasoning checked by a strategist
TikTok
Approved
Reels
Approved
Shorts
Approved
- Book again
@jordanresets
212 signups · $1.40 each
Keep testing@tinywins.uk
38 signups · $6.10 each
Drop@habitlab.sam
4 signups
Back to 03
Define
ProductHabit-tracking app
AudienceStudents and young professionals
Aha momentSeeing a 30-day streak fill up
Market🇮🇳 India · English and Hindi
Illustrative example
Timings are what we aim for in a first campaign.
Every platform, read on its own.
One video, three platforms. Pick one:
HookYes
Did the opening earn attention?
Most viewers stayed past the hook
ClarityYes
Did people understand the product?
“just downloaded it, the streak thing is so satisfying”
Comments are about the product
ActionYes
Did it lead to action?
Strong link clicks
RepeatableYes
Is it repeatable enough to fund?
Run 1Run 2Run 3
Same result across repeat posts?
HitRate’s call on Reels: Brief more creators on this one.
Illustrative exampleYour part
Decide. Approve.
- Set the product, market and budget
- Approve every creator and price
- Approve every video before it goes live
- Decide where next month’s budget goes
Nothing goes out in your name without your sign-off.
HitRate’s part
Everything in between.
- Winning-video research for your category
- Briefs built from what already works
- Creators found, contacted and priced
- Every post tracked to signups and sales
Built by operators.
Not just tool-makers.
Co-founder
Abhisha Shrivastava
Say hi on LinkedIn
- Led global go-to-market at Emergent
- Ran about $2M a month in creator marketing
- IIT Bombay, B.Tech and M.Tech
Co-founder
Shashank Dixit
Say hi on LinkedIn
- Automated Emergent's creator pipeline
- IIT Madras, BS degree
- ex-Entrepreneur First
Founder track record, together at Emergent
Before HitRate$90M+
a year in marketing spend, with the creator pipeline and analytics built by Shashank.
$2M
a month in creator spend, across about 1,000 creators.
No one honestly can. HitRate starts from videos already winning in your category, so you are not starting from a guess.
It doesn’t know what’s winning in your niche this month. HitRate starts from real, recent videos in your market, and a person checks the reasoning.
Always. You approve every creator, every price and every video before it goes live, and you decide where the budget goes.
Each creator gets their own tracked link or code. HitRate ties signups and sales back to them, so you see the cost per customer for every creator.
Winning-video research for your category and competitors, and creator search. Outreach, pricing, approvals and sales tracking are in early access.
Find what wins.
Pay the ones who sell.
See what’s already winning in your category, and why.
